Everyday
Alata Everyday Ube Powder
Our deepest violet. The one to reach for when you want the colour to carry the whole drink or the whole bake.
Full details →
Finely milled purple yam
One ingredient.
One ingredient.
A whole lot
of purple.
Alata Ube Powder is 100% finely milled purple yam — nothing added, nothing hidden. Whisk it, bake it, blend it, and watch the colour bloom.
Everyday grade — full details →
100% Vegetarian
Single ingredient
No added colour
Net wt. 50g
New — a second grade
Same yam.
Same yam.
A softer
shade of purple.
Meet Reserve — the same single ingredient, milled just as fine, finishing in a lighter, gentler lilac. For when you want the colour to whisper instead of shout.
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Blinkit — coming soon
Reserve grade — full details →
100% Vegetarian
Single ingredient
No added colour
Net wt. 50g
Two grades
Pick your purple.
Same single ingredient, same 50 g pouch, same 20 servings. What changes is the shade it leaves in the cup.
Reserve
Alata Reserve Ube Powder
A softer, lighter lilac from the same fine mill. For pastel bakes, delicate foams and anything you’d rather tint than saturate.
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Blinkit — coming soon
Full details →
| Side by side | Everyday | Reserve |
|---|---|---|
| Colour in the cup | Deep purple | Light purple |
| Origin | China | Philippines |
| Ingredients | 100% Purple Yam (Ube) Powder | 100% Purple Yam (Ube) Powder |
| Net weight | 50 g | 50 g |
| Servings | 20 × 2.5 g | 20 × 2.5 g |
| Best for | Bold colour in lattes, bakes and desserts | Softer, pastel tones and delicate foams |
| Where to buy | Amazon & Blinkit | Amazon · Blinkit soon |
0%
Purple Yam
0%
Additives & Fillers
0g
Added Sugar
0
Days Fresh, Once Opened
What is ube?
Purple yam, finely milled, and that's the whole list.
Ube is Dioscorea alata — a purple yam loved across Asia for its warm, nutty, faintly vanilla character and its unreal natural colour. We mill it fine and seal it fresh. No fillers, no flavourings, no added colour. What you see is what the yam gives.
Spoon it into a latte, fold it through batter, or blend it into a smoothie. It brings a deep violet and a creamy, earthy flavour to almost anything.
Single ingredient
100% purple yam powder. Check the label — that's the entire ingredient list.
Natural colour
The deep purple comes straight from the yam. Nothing added to brighten it.
Purple yam
Sourced as Dioscorea alata, milled to a fine, easy-to-whisk powder.
Where it comes from
A purple that's been loved for generations.
Ube — Dioscorea alata — is a staple of Filipino and Southeast Asian kitchens, where its deep violet colour and sweet, nutty flavour have run through cakes, ice creams and pastries for generations.
We mill it from purple yam and seal it fresh, so that same colour and character lands in a single spoonful — ready for your latte, your bake, or whatever you're dreaming up next.
From the farm, finely milled
The Alata difference
Small pouch, big personality.
Hover a card to see what makes it special.
01
Single Ingredient
Just finely milled purple yam — the whole ingredient list, right on the front of the pack.
02
Natural Colour
A deep, true violet that comes from the yam itself — never from added dye.
03
No Added Sugar
0g sugar per serving, so you stay in control of exactly how sweet it gets.
04
Warm, Nutty Flavour
Creamy, starchy and faintly vanilla — it works whether you go sweet or subtle.
05
Endlessly Versatile
One pouch for lattes, bakes, smoothies, ice cream and anything else you dream up.
06
Easy to Whisk
Dissolves smooth in warm water — no clumping, no fuss, no straining.
07
Sealed Fresh
A resealable pouch keeps colour and flavour at their best for 60 days after opening.
08
20 Servings
Twenty 2.5g servings in every 50g pouch — plenty to experiment with.
Tasting notes
How it shows up in the cup.
The same notes you'll find on the back of the pack — here's what to expect before you open it.
Aroma
Warm & Earthy
Colour
Deep Purple
Taste
Creamy, Starchy, Nutty & Yam-like
How to use
Whisk once, use everywhere.
01
Whisk
Whisk 1 tsp with about 30 ml warm water until smooth and lump-free.
02
Mix
Add your choice of milk for a latte, or fold straight into batters, doughs and smoothies.
03
Create
Sweeten to taste, hot or iced, and enjoy the deep purple and nutty flavour.
Lattes
Cakes
Ice cream
Donuts
Shakes
Make something
Three ways to start.
Simple ideas to put the colour to work. Full recipes live in the starter kit below.
5 minutes
Ube Latte
Whisk 1 tsp with about 30 ml warm water, then top with hot or cold milk. Sweeten to taste.
Bake
Ube Loaf
Fold 2–3 tbsp into your loaf or cake batter for a violet crumb and a warm, nutty depth.
Freeze
Ube Soft Serve
Blend into your ice-cream base for a naturally purple, creamy swirl. No colouring needed.
Quality & compliance
Made to a standard you can check.
Everything here is printed on the pack — no fine print, no surprises.
FSSAI Licensed
Lic. No. 13320010000280
Single Ingredient
100% Purple Yam (Ube). Nothing else added.
Grown Where Ube Grows Best
Purple yam thrives in the tropical belt across Asia. We source ours there, then import and pack it in New Delhi — an Indian brand, bringing the real thing home.
Freshness
Best used within 60 days of opening.
One base, five drinks
The Ube Recipe Kit
Every Alata drink starts the same way — one teaspoon, thirty millilitres of warm water, whisked smooth. From that single base, five drinks. Scale the servings, follow along step by step, and save the ratio card for the fridge door.
Open the recipes
Good to know
Questions, answered.
It's finely milled purple yam — Dioscorea alata. One ingredient, nothing else added.
Ube and taro are completely different plants. Ube is a purple yam, while taro is a corm. Although they're often confused because of their association with the colour purple, they have distinct flavours, textures and natural colours.
Yes. The deep purple comes from the yam itself — there's no added colour of any kind.
No. Total sugar is 0 g per serving, so you can sweeten it however you like.
Whisk 1 tsp with about 30 ml warm water, then add milk for a latte — or blend it into batters, doughs, smoothies and desserts. Sweeten to taste.
A suggested serving is 2–3 g, once or twice daily. For cooking and baking, use more or less depending on the colour and flavour you'd like.
Yes — it's 100% vegetarian, marked with the green veg symbol on the pack.
Keep it airtight, away from light and moisture. For the best colour and flavour, use it within 60 days of opening.
Each grade lists its own country of origin on the back of the pack and on its product page. Both are imported and packed in New Delhi by Sixty9 Solutions Private Limited.