Policies

Privacy Policy

This policy explains what personal data Alata collects, why, and what you can do about it. It is written to comply with the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Rules, 2011.

Alata is a brand of Sixty9 Solutions Private Limited, Okhla Industrial Area Phase 1, New Delhi 110020, India. For the purposes of the DPDP Act, we are the Data Fiduciary and you are the Data Principal.

What we collect

Consent

We collect your name, number and email only when you actively tick the consent box and submit the form. That consent is specific: it covers storing those details and contacting you about recipes and Alata products. We do not bundle it with anything else, and the form works no other way.

You can withdraw consent at any time by emailing care@alata.co.in with the subject line "Withdraw consent". We will delete your details within 30 days and confirm when it's done. Withdrawing is as easy as giving consent was.

Analytics

We use Rybbit, a privacy-first analytics tool that we host on our own server. It does not use cookies, does not fingerprint your device, and does not track you across other websites. It records aggregate page views and where visitors came from. Because no personal data or cookies are involved, there is no tracking banner to click through.

Where your data lives

Form submissions are stored in a Google Workspace account controlled by Sixty9 Solutions Private Limited. Analytics data is stored on a server we operate. We do not sell, rent or trade your personal data to anyone, ever. We share it only with service providers who help us operate (for example, an email delivery service), and only to the extent needed.

How long we keep it

We keep your contact details for as long as you want to hear from us, and for up to 24 months after your last interaction with us — after which we delete them unless you have asked us to stay in touch. Records we are legally required to retain (for example, tax and invoice records) are kept for the period the law requires.

Your rights under the DPDP Act

• Access — ask what personal data of yours we hold and what we've done with it.
• Correction and erasure — have inaccurate data corrected or your data deleted.
• Grievance redressal — raise a complaint with us and get a response.
• Nomination — nominate someone to exercise these rights on your behalf in the event of death or incapacity.

To exercise any of these, email care@alata.co.in. We respond within 30 days.

Children

Our site and products are not directed at children under 18, and we do not knowingly collect personal data from them. If you believe a child has submitted details to us, write to us and we will delete them.

Security

We use reasonable security safeguards — access controls, encrypted connections and limited internal access — to protect your data. No system is perfect; if a breach occurs that affects you, we will notify you and the Data Protection Board of India as the DPDP Act requires.

Grievance Officer

Grievance Officer, Sixty9 Solutions Private Limited
Okhla Industrial Area Phase 1, New Delhi 110020
care@alata.co.in · +91 93113 59878

Changes

If we change this policy we will update the date at the top of this page. Material changes affecting how we use your data will be notified to you directly where we hold your contact details.

Refund & Returns

Alata Ube Powder is a sealed food product. For safety and hygiene reasons, we cannot accept returns of opened pouches. Everything below applies to orders placed directly through alata.co.in.

When we'll replace or refund

• The pouch arrived damaged, leaking or with a broken seal.
• You received the wrong item or the wrong quantity.
• The product was past its best-before date on arrival.
• The product is defective — off smell, visible contamination, or clumped solid.

How to raise it

Email care@alata.co.in within 48 hours of delivery with your order number and clear photographs of the pouch, the batch code and the outer packaging. We'll confirm within 2 working days.

Refunds

Approved refunds go back to your original payment method within 7–10 working days of approval. Where a replacement is more useful to you, we'll offer that first. Shipping charges are refunded when the fault is ours.

Cancellations

You can cancel any order before it is dispatched by emailing us — we'll refund in full. Once a shipment is handed to the courier, it can no longer be cancelled.

Orders from other stores

If you bought Alata on Amazon, Blinkit, Swiggy Instamart or any other marketplace, their return and refund policy applies and their support team handles it. Write to us anyway if something's wrong with the product itself — we want to know.

Terms of Service

By using alata.co.in you agree to these terms. The site is operated by Sixty9 Solutions Private Limited ("we", "us"), New Delhi, India.

The product

Alata Ube Powder is 100% purple yam (Dioscorea alata) powder, a food ingredient. It is not a medicine, supplement or treatment, and nothing on this site is medical or nutritional advice. If you have allergies, a medical condition, or you're pregnant, check with a qualified professional before adding a new ingredient to your diet. Always read the pack label before use.

Recipes

Recipes on this site are provided for general use. Cooking results vary with equipment, ingredients and technique. You are responsible for safe food handling in your own kitchen, and for checking ingredients against any allergies. Recipes are our copyright — you're welcome to make them, photograph them and share links to them, but please don't republish the text as your own.

Pricing and availability

We try to keep prices, stock status and product information accurate, but errors happen. If we discover a pricing error on an order, we'll contact you before dispatch and you can confirm or cancel. We may change prices and withdraw products at any time.

Intellectual property

The Alata name, logo, packaging design, photography, illustrations and site copy belong to Sixty9 Solutions Private Limited and may not be reproduced for commercial purposes without written permission.

Liability

To the extent permitted by law, our liability for any claim relating to a product is limited to the amount you paid for it. We are not liable for indirect or consequential losses. Nothing here limits liability that cannot be limited under Indian law, including under the Consumer Protection Act, 2019.

Governing law

These terms are governed by the laws of India. Disputes are subject to the exclusive jurisdiction of the courts of New Delhi.

Contact

Sixty9 Solutions Private Limited, Okhla Industrial Area Phase 1, New Delhi 110020 · care@alata.co.in · +91 93113 59878 · FSSAI Lic. No. 13320010000280

Shipping Policy

Where we ship

We ship across India. We do not currently ship internationally.

Dispatch and delivery

Timelines are estimates from dispatch, not from order placement, and exclude Sundays and public holidays. Weather, strikes and courier delays can extend them.

Charges

Shipping charges, where applicable, are shown at checkout before you pay. Any free-shipping threshold in effect will also be shown there.

Tracking

You'll get a tracking link by email and SMS once your parcel is handed to the courier. If tracking hasn't updated for more than 72 hours, write to care@alata.co.in and we'll chase it.

Addresses and failed deliveries

Please double-check your address and phone number at checkout — we can't redirect a parcel once dispatched. If a parcel is returned to us because the address was incomplete or nobody was available after three attempts, we'll refund the order value minus actual shipping costs.

Damaged in transit

If your parcel arrives damaged, photograph it before opening and email us within 48 hours. See the Refund & Returns section above.